Sandy was Vice President of Marketing and Sales for corporate divisions, corporate acquisitions, and venture capital-funded start-ups and launched her own small business.
Sandy brings a unique understanding and experience in and with start-ups, marketing, and business development as a practitioner in the service, retail, wholesale, software-as-a-service, education, and nonprofit sectors.
Sandy specializes in high-growth start-ups and rapidly expanding small businesses in the areas of strategic planning, marketing, sales, and business development. Sandy serves as a lead advisor and generalist for the Contra Costa SBDC, primarily assessing and assisting small business owners and projects of all kinds, with a focus on new ventures and marketing. She is also an advisor at the Solano SBDC and presents “First Steps to Successful Start-Up’s” on a regular basis.
Prior, Sandy was on the founding executive team at Office Club in charge of all marketing and sales including advertising, market research, public relations, inbound phone sales, and commercial sales. She was instrumental in helping the company grow from concept to 60 stores and $450 million in sales in five years. Sandy was also co-founder and EVP at MarCole Enterprises, the leading provider of gift registry systems and related interactive applications. Earlier at McKesson, Sandy led the acquisition of an office products wholesaler for which she was then responsible for all marketing and business development.
Sandy earned a B.A. in Human Biology, Phi Beta Kappa, from Stanford University and an MBA from Yale University, School of Management.
Expertise: Business Concept and Validation Business Management Business Planning Marketing START-UP IMPLEMENTATION Startup Go To Market